MAKING STREAMPIX A HOUSEHOLD NAME
Streampix was positioned as part of the XFINITY® TV product, offering a streaming experience for current and past popular TV shows. However, a change in the programming direction was needed to allow for a stronger share in streaming services. As Streampix evolved to become a superior movie experience, Comcast needed to inform its employees of the product’s evolution, as well as how it would benefit Comcast and its customers.
WHAT WE DID
- Creative Design
- Print & Fulfillment
As Streampix became a premier film service, we were tasked to create lively, memorable and fun messaging and design to build excitement around Comcast’s new approach to a product that was in danger of becoming irrelevant.
Through creative strategy that emphasized Streampix’s strong programming — including hit movies like Despicable Me 2 — and built excitement around the benefits offered to both Comcast’s employees and its customers, our campaign elevated Streampix as a premier value add to XFINITY TV packages. GO2’s campaign used traditional media like posters and job aids as well as premium items such as popcorn boxes and T-shirts to keep Streampix top-of-mind for agents on every call.
The campaign was hugely successful at creating excitement for Comcast employees in call centers, internal offices and outsourcers across the globe, on time and in budget. Through our creative, we clearly described Streampix as a film service with unlimited access to thousands of great movies anytime, anywhere.