EyeMed, a division of Luxottica, asked us to create an interactive, user-friendly educational tool for potential members. The Roadmap highlights the crucial steps in receiving in-network and out-of-network benefits. By incorporating their new brand and matching their messaging, the microsite exceeded client expectations and educates members by the tens of thousands every month.
WHAT WE DID
Responsive Website Design
EyeMed tasked us with creating a “forward-thinking” and “easy navigation” microsite that would explain the simplicity behind choosing in-network or out-of-network vision benefit options. The curveball was utilizing EyeMed’s newly launched brand that had very little traction in the market (let alone within their company).
By dissecting the brand and elevating the messaging to shadow their brand voice, we were able to create a fun, interactive site that used parallax scrolling as a driving factor throughout the roadmap. Establishing an infographic-esque look, displaying impactful copy and giving concise instructions enabled us to construct the site with very little depth, engaging navigation and strong visual guidance. Clickables, downloads and click or scroll options only made the experience more user-friendly.
The client responded to our design and copy by saying it was “spot on” and “a better understanding of the brand than their own team.” With the client pleased, we launched the microsite. It achieves over 10,000 visitors a month.
With the support of our client and the enthusiasm of the EyeMed Team, the microsite was entered into the Cleveland Addys. The microsite won a Silver for Microsites. In a saturated market, it was a huge victory for our agency and our client.
In other words, the client, their customers and our agency walked away achieving great things from this one site.